Media & Performance Solutions
Reach the right audience, in the right environment, responsibly.
Pulse Activation transforms marketing intelligence into measurable business outcomes through AI-powered advertising, mobile attribution, travel media, and performance-driven customer acquisition. Every solution is designed to maximize performance while delivering greater transparency, efficiency, and sustainability.
Programmatic Media
AI-powered advertising designed for smarter performance and sustainable growth.
Mobile Attribution
Measure every customer interaction across web, app, and offline touchpoints.
Performance Marketing
Drive qualified leads, installs, and measurable business outcomes.
Pulse Activation combines advanced media technologies and trusted global partners to help brands activate campaigns, optimize performance, and deliver measurable results across every stage of the customer journey.
Sustainable Programmatic Media
Agentic AI-powered programmatic advertising that measures, optimizes, and offsets the carbon footprint of every campaign without trading off performance.
- Agentic AI runs the full media workflow: Campaign Builder AI, Analytics AI, Creator AI, and Optimizer AI
- Programmatic+ media buying on a proprietary AdTech stack with direct publisher integrations across mobile, web, CTV, and in-app
- Green CPMs and MFA-free (Made-for-Advertising) inventory, powered by carbon-aware bidding and real-time exclusion
- Measures Carbon emissions at the impression level, then automatically offsets remaining carbon through certified projects
- Integrates directly with Google Ads, Meta, DV360, LinkedIn, and more no overhaul of the existing stack required
Mobile Measurement & Attribution
A certified Mobile Measurement Partner (MMP) that connects every paid, owned, and organic touchpoint to real revenue.
- Deterministic, privacy-safe attribution across web, app, email, social, paid media, QR codes, and offline-to-online journeys
- Deep linking that routes user to exactly the right in-app or web destination, reducing drop-off across the install and purchase journey
- Unified ROAS measurement with full SKAdNetwork (SKAN) support for iOS privacy compliance
- Ivy AI delivers personalized, first-party-data-driven recommendations to scale what's already working
- Branded short links, QR codes, and web-to-app banners to convert browsers into buyers
Travel & Hospitality Media
Advertising placements directly on Tripadvisor, putting brands in front of travelers at the exact moment they're deciding where to stay, eat, or explore.
- Direct, self-serve campaign launch on Tripadvisor's own website and traffic
- Reaches high-intent travel, dining, and hospitality audiences during active research and booking
- Purpose-built for tourism boards, hotels, F&B brands, and experience operators expanding across Southeast Asia
Performance & Lower Funnel
An outcome-based media layer that lets brands pay for results, not impressions through PPN's curated Lower Funnel and publisher network across SEA.
- Flexible pricing models: Cost Per Lead (CPL), Cost Per Acquisition (CPA), Cost Per Install (CPI), Cost Per Action (CPA), and Cost Per First Transaction (CPFT)
- Built for lead generation, app install campaigns, and first-purchase acquisition
- Access to a vetted network of regional affiliates and publishers, managed and optimized by PPN
Performance at Scale
Powered by trusted technology partners, Pulse Activation helps brands reach more customers while optimizing campaign performance and efficiency. These figures reflect the capabilities and benchmarks highlighted in your materials.
1.9B+
Global DSP Reach
300M+
Monthly Travel Audience
150+
Markets Supported
2B+
Monthly Impressions
Understanding your audience is only the first step—successful marketing depends on acting on those insights. Pulse Activation combines AI-powered media buying, mobile measurement, travel audience intelligence, and performance marketing into one connected ecosystem that helps businesses activate campaigns with confidence.
By integrating sustainable programmatic advertising, attribution, premium media, and outcome-based acquisition strategies, Pulse Activation enables brands to reach the right audience, optimize every interaction, and deliver measurable results across awareness, consideration, and conversion. Every campaign is built around transparency, efficiency, and long-term business growth.
Let's build high-performing campaigns that deliver measurable growth through AI-powered media, attribution, and performance marketing.